FAQs
Digital Marketing Questions
Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Digital marketing consists of many different types of marketing strategies, but the spectrum of services consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing.
Within search engine optimization consists local search engine optimization, national search engine optimization, link building, and reputation management. Types of pay-per-click advertising include local pay-per-click advertising, national pay-per-click advertising, and Facebook advertising. Social media marketing plays across many different platforms depending on the type of business you are in, but some of the most important networks are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Content marketing consists of creating valuable and memorable content to be distributed to customers or those interested in your space.
Digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach. Customers know what they want and when they want it and they head online to get what they want when they want it. Gone are the days of fishing with a large net in the ocean and here are the days of fishing with sonar radar in a barrel. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying customers.
Digital marketing is one of the most important types of marketing you can do for your business.
Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitor, which will hopefully turn into a customer.
Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business.
Most of our services are six-month and twelve-month contracts that are offered at discounted rates for extended services, but we also offer month-to-month contracts. We prefer longer deals because digital marketing results do not happen overnight, especially if you are tackling efforts like social media marketing and search engine optimization.
Digital marketing takes a consistent effort and one that is relentless. Anyone that is guaranteeing overnight results using their services might as well be selling snake oil. The internet is the most competitive business space in the world.
For our website design services, we offer customized proposals and pricing that is determined based on the scope of the project, but general website design services range anywhere from $5,000 to $100,000.
Each of our customers are unique and have different requirements when it comes to a revolutionized digital marketing strategy. All customers will be presented with a custom proposal that is unique to their business industry and requirements.
As a rule of thumb, general marketing expenditures are recommended to be around 10-20% of overall revenue, but there is not an exact answer. One of the most important numbers is determining what the return-on-investment is of any marketing investment. The only wrong amount to spend on digital marketing efforts is $0. Doing something is much better than doing nothing at all.
All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible and making sure that we are available 24/7 for your support.
We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times.
At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.
*Dashboard not available for all services.
Search Engine Optimization Questions
SEO stands for search engine optimization. Search engine optimization is an effort that optimizes your website to rank for specific keyword searches and also promotes your website to do the same.
In layman’s terms, Google wants to return the best websites for the specific search query. Our SEO efforts will tell search engines that your website is one of the best for the query that the user is searching for online.
There are two main factors that go into SEO: on-page optimization and off-page optimization.
On-page optimization is an effort in which we technically configure the content and information that is on your website to rank for specific keyword searches. This effort might include things like updating meta tag information, adjusting content on specific pages, or configuring your website with a blog in order to promote content.
Off-page optimization includes the work we do to promote your website outside of your own website. This can include things like guest blog writing or press release writing. Flying V Group handles all of these efforts for you.
An SEO strategy is one that is going to pay dividends down the road. We like to use this analogy for SEO efforts:
Imagine trying to push a large boulder. At first, it is extremely hard to get the giant object that is not moving to start moving. But, once you start to apply more and more pressure and energy, the boulder slowly begins to move. Once the boulder starts to move it becomes easier and easier to get the boulder to move faster and faster. At some point, if you’re not careful, the boulder will be rolling out of control. This is the same as SEO efforts.
Earning SEO rankings do not happen overnight because there are many other competitors that are either better positioned or have been putting in SEO efforts for a longer period of time. But, once your website starts to see increased rankings then it is really like a chain-effect. Traffic will increase more and more as we place you higher in search rankings and things will start to grow exponentially month-over-month as we continue to add more and more relevant content and information that leads back to your website.
It depends and we offer NO guarantees. Anyone that does offer you guarantees might as well be a snake-oil salesman. SEO takes time, effort, and patience. When we first start, we normally target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.
Generally, ranking improvements can take anywhere from 3-6 months, with lasting effects generally coming in at around one year. The beauty is that SEO rankings, if maintained, will be extremely beneficial for you in the future and will create incredible ROI as time moves forward. The only wrong decision you can make in regards to SEO is doing nothing at all.
SEO is like a snowball rolling downhill. At first it starts out small and slow, but as efforts increase and more and more SEO efforts are added, the snowball begins to get bigger and bigger and starts to roll down the hill out of control. The same will happen with your website traffic!
SEO is important because it helps to make your presence and visibility online much more prominent. When performing SEO efforts, we are creating valuable information and social proof that leads online users back to your business. This inbound marketing strategy is so incredibly valuable and will allow you to reach potential customers that you might not have ever reached in the past. A strong SEO strategy can take your business from zero to one hundred and create an impenetrable force online.
No, but we are confident that with our services, your traffic will only increase and your visibility online will only continue to grow. We pride ourselves on being extremely transparent, which is why we provide you with tools like our online reporting dashboard that actually shows you how things are doing. No more working with agencies that hide or manipulate data in their reporting.
Local SEO is designed around keyword searches that include a geographical region. For example, an auto shop in Southern California is not going to want traffic from New York because they would not be able to service this client. Local SEO targets keywords that might be structured like this, “auto repair shop orange county”.
National SEO is the exact opposite. National SEO focuses on a national effort and keywords that are more general and not location specific. A national SEO campaign would be ideal for an e-commerce company that is selling products nationwide vs. locally.
An SEO strategy consists of many different factors, but some of them include: on-page technical SEO configuration, content re-writing for SEO purposes, meta tag implementation, rich snippet implementation, blog writing, press release writing, informational content writing, guest blog writing, social media marketing, video marketing, and content distribution, to name a few things 😉.
Pay-Per-Click Advertising Question
Pay-Per-Click Advertising is when we place ads on search engines or other websites and drive traffic to your website. You are charged for this traffic when someone clicks on your advertisement.
Our job is to make sure that your ad campaigns are correctly configured to drive the exact type of traffic you want to your website. This ensures that your budget is not being wasted on irrelevant traffic. We constantly monitor and make changes to your campaign to drive and drive down the cost-per-click, increase your click-through-rate, and increase your conversation rates.
How do this? We create extremely targeted ad campaigns and constantly test different variables and ad formats to find the best combination. We also make sure that your website’s landing pages are perfectly configured for conversion when someone lands on your site.
The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.
One of the greatest benefits of a PPC campaign is that we get data instantaneously that tells us whether our advertising is working or not and how we can make adjustments to make sure that it is performing better.
We structure your PPC advertising campaigns based around your products and services. We create extremely targeted ads for each individual service. We will never run generic ads because these do not convert.
For example, if you offer insurance services, we will identify your best service options. If that option is car insurance, we will create specific ads and landing pages exactly targeted for people looking for car insurance services in your area. This ensures that the traffic we are driving to your website is traffic that is looking for what we are providing to them!
Similar to our SEO campaigns, you will be set-up on a state-of-the-art campaign dashboard via our website. This dashboard will have up-to-the-minute reporting, charts, and information on the success of your campaign. We will also analyze these results with you each and every month and make sure that we are constantly improving the efforts of the campaign.
Social Media Marketing Questions
We manage and create content for the following social media platforms: Facebook, Twitter & Instagram.
All of our social media marketing activities include content creation, post creation, user engagement, and activities that are designed to increase your company’s exposure on social media networks. We also aim to increase your follower and like counts to add to the number of potential clients that we are able to tap into each and every single time we post.
Yes, we ask that you grant us access to your accounts in order for us to do our job correctly.
Social media is an incredible way to tap into potential customers over and over again. It is also a great platform to increase brand exposure and awareness. It is said that we must interact with a customer almost 17 times before they are ready to take-action with our business. Social media is a great way to keep a consistent message and presence with your potential customers. Your customer expects you to be on social media and the platform allows you an opportunity to get people talking about your business. Social media is a great way to connect and interact with existing customers and influence potential ones.
No. Certain social media networks are better for certain business types. We will analyze your business and then determine what the best social media networks will be for your business and your business goals. We make sure that you are on networks that will return on your investment and not waste your time.